Changing the way we talk about aging and older people.

 

It's time to reframe aging.

Everyday phrases and assumptions activate ageist stereotypes.

1 in 2

 

are ageist against older people.

82%

 

of adults age 50-80 experience ageism daily.

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Ageism hurts our health, well-being and financial security.

Ageism contributes to social isolation, workforce discrimination, and can reduce life expectancy. It hurts our health, our well-being, our financial security, and the economy.

A 2020 AARP report estimated that illegal age discrimination in the workplace cost the United States economy $850 billion per year.

Becca Levy, PhD, a professor of social and behavioral sciences at Yale School of Public Health, found ageism harms the health of older people in 45 countries and that ageism in health care cost $63 billion in one year in the United States alone.

Aging services professionals, community leaders, and those marketing to older people have a unique opportunity to reframe the conversation about aging to ensure we all have access to essential resources and supports in our communities of choice.

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It's time to find solutions.

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Alrie Daniels Photo

Alrie Daniels

Background

New England based Alrie Daniels combines deep expertise in strategic communications with a decade of experience collaborating with aging services professionals. Her sessions are customized to reflect the goals, language, and needs of each organization.

Alrie creates a welcoming, insightful learning space that encourages honest reflection and equips participants with resources and tools they can put into practice immediately.

Training

  • Certificate in Facilitative Leadership for Social Change | Interactive Institute for Social Change
  • Graduate of Maine Council on Aging Leadership Exchange on Aging
  • Reframing Aging Facilitator | FrameWorks Institute